Privacy Policy

Last updated: December 2025

1. Introduction

At PureTips, we're committed to transparency about how we collect and use information. This policy explains what data we collect when you visit puretips.store and make purchases.

2. Information We Collect

Order Information

When you make a purchase, our payment processor Stripe collects:

• Name, email address, and phone number
• Shipping address
• Payment information (processed securely by Stripe)

Analytics & Tracking

We use analytics and advertising tools to improve our website and measure the effectiveness of our marketing:

• Google Analytics: Tracks page views, user behavior, and conversions
• Meta Pixel (Facebook): Tracks website activity for advertising optimization
• Meta Conversions API: Securely sends purchase data to Meta for ad measurement
• PostHog: Tracks website usage and product analytics to help us understand how visitors use our site

Technical Information

Like most websites, we automatically collect certain technical information:

• IP address and browser type
• Device information and operating system
• Cookies and similar tracking technologies
• Pages visited and time spent on our site

3. How We Use Your Information

We use the collected information to:

• Process and fulfill your orders
• Communicate about your order status
• Improve our website performance and user experience
• Measure and optimize our advertising campaigns
• Prevent fraud and ensure security

4. Third-Party Services

Stripe

Payment processing is handled by Stripe. Your payment information goes directly to Stripe and is never stored on our servers. View Stripe's Privacy Policy.

Meta (Facebook)

We use Meta Pixel and Conversions API to track conversions and optimize our advertising. Meta receives information about your visit, including pages viewed and purchases made. Email and phone data sent to Meta is hashed for privacy. View Meta's Privacy Policy.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google collects information about your visit and browsing behavior. View Google's Privacy Policy.

PostHog

We use PostHog to analyze how visitors use our website (page views, clicks, and similar product-usage events) so we can improve the site. View PostHog's Privacy Policy.

Email / CRM Storage

If you submit your email address for a discount code or newsletter signup, we store it in our internal customer relationship management (CRM) system, hosted on Supabase, so we can send you the offer and related marketing communications. You can ask us to delete this data at any time using the contact details in Section 10.

Cookies

Our website and third-party services use cookies to track your activity and remember your preferences. Cookies help us measure advertising effectiveness and improve your experience.

5. Data Security

We take reasonable measures to protect your information:

• Email and phone numbers are hashed (encrypted) before being sent to advertising platforms
• Payment information is processed securely by Stripe using industry-standard encryption
• We use secure connections (HTTPS) for all data transmission

6. Your Privacy Choices

You have control over your data:

• Browser settings: You can disable cookies in your browser settings, though this may affect website functionality
• Ad preferences: Opt out of personalized ads via Facebook Ad Preferences and Google Ad Settings
• Do Not Track: Our site doesn't currently respond to browser Do Not Track signals

7. Data Sharing

We don't sell your personal information for money. We share data only with:

• Service providers necessary to operate our business (Stripe, shipping carriers, our Supabase-hosted CRM)
• Analytics and advertising platforms (Meta, Google, PostHog) to measure performance
• Law enforcement when required by law

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you the right to:

• Know what personal information we collect, use, and disclose
• Delete personal information we've collected from you, subject to certain exceptions
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of personal information
• Not be discriminated against for exercising these rights

Our use of Meta Pixel, Meta Conversions API, and Google Analytics for advertising may be considered "sharing" of personal information for cross-context behavioral advertising under the CPRA, even though we don't sell data for money. To opt out of this sharing ("Do Not Sell or Share My Personal Information"), email puresmokesllc@gmail.com with the subject "Do Not Sell or Share My Personal Information," or use the browser-level opt-outs and ad-platform preference links in Section 6. We will not discriminate against you for exercising this right. To exercise any other CCPA/CPRA right (access, deletion, correction), contact us using the details in Section 10; we may need to verify your identity before fulfilling the request.

9. Changes to This Policy

We may update this privacy policy from time to time. We'll update the "Last updated" date at the top when changes are made.

10. Contact Us

Questions about this privacy policy or your data? Email us at puresmokesllc@gmail.com.